AIM Extended Reality (XR): Introduction to XR technology for Live Experience

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Recorded live on Thursday, March 24, 2022 from the White Light live SmartStage featuring:

– Jeremy Nelson, Director, XR Initiative, University of Michigan
– Sarah Cox, Head of Sales Innovation at White Light LTD
– Finn Ross, Founder & Creative Director at Fray Studio

Extended Reality technologies and game engines, like Unreal Engine, are revolutionizing the future of how entertainment, broadcasting, and education are creating content. In this AIM XR Event, Sarah Cox, Head of Sales Innovation at White Light LTD, will introduce the technology behind XR for Live Entertainment, Broadcast and Presentation, with a live hands-on demonstration of its core components and fundamental elements. Joining Sarah will be Finn Ross, Founder & Creative Director at Fray Studio, and he will talk about using XR/Virtual production in the live entertainment space and how we can use the technology to defy audiences’ elections of live screen-based entertainment.

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