B2B SaaS Sales Prospecting | Cold Email and LinkedIn Tools Tutorial


A step-by-step tutorial on how to do B2B SaaS Prospecting using Cold Email and LinkedIn.
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0:00 Intro To B2B SaaS Sales Prospecting w/ Cold Email and LinkedIn
01:12 Step #1: Setting the Scene for SaaS prospecting
03:57 Step #2: Create an Ideal Customer Profile
06:46 Step #3: Build Your Prospecting List
09:57 Step #4: Write And Send Your Cold Email

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Recently a lot of my students have been asking me how to sell SaaS (Software-as-a-Service) and development work as an agency.

And as you might already know, I started my sales career working at Oracle, selling SaaS and other technical services since the very beginning.

You might be an entrepreneur, startup founder, sales development, business development, or account executive doing your own prospecting at this point in your career.

1) Setting The Scene For Selling SaaS
We’ll first walk through how to set the right foundations for doing B2B sales prospecting in today’s market. We’ll talk about SaaS pricing and when it makes sense to get sales development reps and account executives involved in the sales cycle. We’ll also walk through an example of selling a SaaS product to customers who use Shopify.

2) Create an Ideal Custome Profile.
Based on what you’re selling, you need first to identify who will be a great fit to buy your products and services. You can use online tools and research your sales prospects’ technology stack to determine the likelihood if they will purchase your SaaS product.

3) Build Your Prospecting List
Next is to build your list of sales prospects you will use for your lead generation. You can find their email address and create a list, then send your emails. You can also use LinkedIn to find specific prospects that work at companies you want to sell into and capture their email using tools like Apollo or Hunter.

4) Write and Send Your Cold Email
Based on your lead generation research, you’ll want to write your cold email or LinkedIn messages based on your sales prospects’ pains.
Focus on their technology stack and how you can add value or solve problems.”

Patrick Dang is an international sales trainer who started his career at Oracle in Silicon Valley and quickly became on the top performers in North America in just one year.

After gaining experience in both the enterprise and startup world, Patrick began sharing his knowledge of modern sales students worldwide.

Since then, Patrick has trained over 70,000 students across 150 countries on topics on how to start a career in sales, business development, lead generation, cold email, LinkedIn, cold calling, and sales skills.

Patrick’s vision is to inspire others to pursue their dreams and provide the knowledge and tools to make those dreams a reality.

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