People think that social media content isn’t really traceable and you can’t measure how effective an post was at converting people into customers. The truth is its actually very trackable if you use certain tactics. Creating unique phone numbers, promo codes and other incentives that lead to purchases on each post will give you very accurate data on how effective that piece of content was at getting people to buy.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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