Ed Fry: Customer Data Operations: Unleashing Your Hidden Growth Engine – CXL LIVE 2018


Siloed tools = Siloed data = Siloed teams.

Every email. Every ad. Every website visit. Every brand interaction ever. How do you unify, enrich, segment, and sync all this customer data across your sprawl of sales and marketing tools and databases? And profit?

In this session, Ed will show you the best practices (and horror stories) from SaaS scale-ups to orchestrate all your tools, teams, and data, to create 1:1 personalized experiences at scale, and to drive outsized results across your teams.

Learn more about CXL Live here:

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