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GetResponse claim to be the easiest newsletter tool available, with a tonne of pro features. This is a big claim, especially as their prices are so competitive. The Polish-based company’s global reach extends to 182 countries, and claim to engage over 1 billion subscribers every month! That’s a lot of emails.
Feature-wise, they do boast a lot more than most other email marketing services. From simple A/B testing, to custom landing pages; comprehensive design testing to video email marketing.
The landing pages are especially interesting as they are part of conversion funnel, a new feature that takes care of traffic generation and can even act as an online store including payment processing. Another feature that’s worth mentioning is their automation, allowing for advanced automated campaigns based on triggers/conditions such as sales or even location. Other tools offer automation, but most are not as powerful or user-friendly.
On higher tier plan, you also get access to their webinar feature, as well as an inbuilt CRM – extras you don’t commonly see in email marketing platforms. It was certainly enough to capture our interest – and, eventually, our business (we now use GetResponse for many of our automated campaigns). So let’s take a deeper dive into this tool.