How Square Transformed Sales Enablement with a Killer Content Strategy

3 Content Strategies to Uplevel Your Sales Enablement Program

Your sales enablement program is only as good as the content. After all, how effective can a training program be without the right sales content in place? From mobilizing SME’s (Subject Matter Experts) for content creation to identifying the right content pieces at each on-boarding stage, our expert panel of Sales Content Leaders discuss 3 must-do’s when designing content for your sales enablement programs.

What you’ll take away from this session:

– Why a content strategy is critical for any hypergrowth sales team
– 3 content must-do’s for a thriving enablement program
– How to measure the impact (ROI) of your sales content

Special thanks to Charles Derupe, Sales Tools & Content Manager at Square, for participating in this webinar!

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