When it comes to their pricing model, companies like Uber and Airbnb subscribe to one of the most popular strategies out there: dynamic pricing. Dynamic pricing, also known as surge pricing or demand pricing, is a pricing strategy where prices fluctuate based on market and customer demand. Learn how Uber uses dynamic pricing to produce profit and how to determine if this strategy is right for your business.
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0:00 What is Dynamic Pricing
3:17 Pros of Dynamic Pricing
3:53 Cons of Dynamic Pricing
4:47 Is my Business a good fit for Dynamic Pricing
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