Kajabi vs Ontraport: Which sales and marketing tools are best for you?

Are you considering which sales and marketing tool will best support your online business?

Both Kajabi and Ontraport provide sales and marketing tools like automations and email marketing to help you sell digital products and save time in the process. The approach that both take is a bit different.

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Ontraport markets themselves as a sales and marketing platform for growing businesses. It is mostly focused on web analytics, sales enablement, and creating web pages. Their sales tools are designed to support a team of sales representatives with outbound sales efforts, like lead assignment. These tools are powerful and helpful but may not ever be used by a sole proprietor.

Kajabi’s tools are designed for a solopreneur or small business that is building, nurturing, and converting an audience with inbound methods. Kajabi is better suited for those selling online courses, membership sites, or coaching programs.

There’s no need to be a funnel expert when you have Blueprints, Kajabi’s ready-to-use playbooks that give you all of the power with none of the guesswork. There are funnels for product launches, lead generation, webinars and more. The pipelines are built in a way where you don’t have to be tech savvy, so they are easy to get started.

Plus, each Pipeline features pre-written copy developed from the highest-converting sales funnels of our most successful Kajabi Heroes. You’re able to customize it or insert your own messaging.

If you’re not individually following up with your prospects via phone, email, or social selling, then the Kajabi Pipelines will definitely suit your needs.

Ontraport requires integration with other services. That will mean added cost and time compared to choosing Kajabi which is truly an all-in-one platform. When it comes to digital products, Ontraport can generate a membership community, but does not have a native video or audio course hosting framework.


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#Kajabi is the only all-in-one platform for #KnowledgeCommerce entrepreneurs. Kajabi empowers entrepreneurs, experts, creators, and influencers who are serious about their business to achieve success online. Easily publish a website, marketing pages, and sales funnels so you can sell online courses & membership sites.

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Website: www.kajabi.com/
Blog: www.kajabi.com/blog

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