Natchitoches is the oldest city in the state of Louisiana. And for about as long as people have been living there, they’ve been eating crawfish. In this video, we explore how Louisiana Crawfish Company used digital tools such as Google Ads and Google Analytics to boost sales and find new customers—and how other small businesses can use digital tools to grow.

Nearly thirty-five years ago, David McGraw moved his family to Natchitoches and started building crawfish ponds near his home. Soon, he and his wife started shipping crawfish to people on the East Coast looking for a taste of Louisiana cuisine. Now David’s daughter Avery Smith is the CEO of a digitally-savvy company that ships 2 million pounds of seafood all across the country.

To find more stories like this one—as well as free tools and trainings to help grow your skills, career, or business—visit

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