Mercedes A-class Limousine positioning, why no CLA & more – Santosh Iyer | Interview | Autocar India


In conversation with Hormazd Sorabjee, Santosh Iyer, Vice President – Sales and Marketing, Mercedes-Benz India talks of the new A-class Limousine, whom it’s targeted at and how elements like a long warranty will be pulls in their own right.

Video shot on Sony Alpha 7 III.

#AClass #SonyAlphaIn #SonyIndia

0:00 – Introduction
0:46 – Strategic importance of A-class Limousine
1:42 – Getting customers into the Mercedes fold
2:35 – A-class Limousine buyer profile
3:44 – Addressing price-to-size ratio in India
5:28 – Focus on A-class Limousine and new GLA
6:27 – Opting for A-class sedan over CLA
7:26 – Potential in entry luxury segment

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