One Tool To Make Your Website a Sales and Marketing Machine | Do you want to turn your website into an automated machine that helps you close more sales, manage your leads, automate your daily work and interactions with customers and prospects and also handles the transactional side of your business as well? Well, there’s one tool that I’ve been using for years that does this plus much more. Today I’m going to break down the one tool that can make your website a sales and marketing machine.
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One of the main challenges of online business owners is having to connect their sales and marketing solution.
There are way too many separate technical solutions out there, too many integrations and web hosts. Like it’s just so complicated, yet then the powering developers, which sucks.
If you’re selling products, you need amazing landing pages for your paid ads.
You need great email sequences to increase the lifetime value of your customer and take advantage of things like seasonal marketing opportunities or upsells and down sales.
You can need automation to track behavior so you can send different customers different things depending on where they are in your funnel.
And you need good reporting so you can see what’s working and what’s not working.
And if you’re selling services, you would need amazing pipeline management. CRM in other words, so that way you can keep track of your sales effort.
You can automate your interactions with potential customers.
That way you don’t have to keep hiring more and more people. You need appointment setting, because the last thing you want to do is have tons of people calling and scheduling calls for you.
I used to do that. So inefficient.
Until we started using this software. And then of course you need web forms and landing pages to manage everything, from enrollment email sequences to campaigns to getting them back to doing promotions, doing even invoicing and billings.
All this stuff is a pain to deal with.
But what if there was one solution that can do it all? Funny enough, I’ve been using this software for years and it solved a lot of my problems.
It’s called Keap Pro.
And Keap Pro is brought to you by my friends at Keap, which you know, I’ve known them for years. Funny enough, I’ve also gotten training from them as well on how to use it.
And in other words, this one software solution has helped grow my business tremendously.
And at the very end, I’ll actually tell you the biggest thing I do with this software that’s really helped.
That will help you with all the privacy changes that are happening as well. So in other words, it can do all the tasks.
So let me give you a quick break down of how I use Keap Pro.
First off, it gives you the ability to create landing pages and web forms. It automatically, this is the beautiful part, it automatically triggers email sequences based on what that person took as an action.
Instead, I’ll change up what I’m sending them and that’s how you maximize your revenue. And I learned this from a copywriter named Frank Kern.
And remember I said that I’ll tell you about one little secret that I use Keap Pro that I love? I use it for SMS.
So by continually connecting directly through SMS, I’m able to get more people on the phone and that helps my call ratio.
And we send different text processes or text messages based on where they are in the sales process.
It helps the closing ratio and allows my sales guys to deal with more prospects, more pitches without me having to hire more people.
And what you can even do, and this is one of my favorite features, you can even have your prospects and clients schedule appointments directly through your website and it will fit directly in your Google account.
And heck, Keap even sends out invoices and bills people directly, so that way, my accounting team doesn’t have to spend too much team time on it, able to run it really lean, and they just have to do their book keeping, versus having to following up with every single person out there.
Another cool thing is, it will offer you one of the most advanced marketing automation systems out there.
You can create automation based on several kinds of triggers angles. You’ll be able to send out the most relevant messages based on the interaction.
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