POS Program | Promotional Marketing Tool #5 | Marketing & Sales

#pointofsale #promotionalmarketing #salespromotion #RBNC

A point-of-sale program is a display tactic, permanent or temporary, that a manufacturer creates for placement at a retail location to gain product attention and often to deliver a promotional event. Inherent in the program are concepts to motivate the retailer to place the display (Retailers may execute POS program with the same intentions).

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