Toolkit Tuesday Lunch & Learn // October 20, 2020
Sales in a Digital World: Tactics & Tools to Attract, Educate & Convert New Customers in 2020
In this 90-minute session, learn how to adapt your sales processes digitally to thrive in this time of uncertainty. Start by re-framing the 20th century idea that sales are either B2C or B2B, and shift your perspective to look at all sales as being B2H – Business to Human. Then, learn to leverage digital tools & tactics to deliver engaging, compelling sales presentations that establish trusting relationships & convert new business.
Jeff Mitchell – Innovation Guelph Mentor / Partner in the Digital Trades School & The Maker’s Collective
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