Think about the number of performance metrics and data that you have access to at any given moment. For salespeople, sales managers, sales leaders, and other business people, there is an enormous amount of metric; so much so that CRM systems and other organizational software are prioritized as one of the most important things that you can do for your business. But there is one very important thing that we’re not collecting data on the conversation. In sales, the conversation has always been this black box where no one really knows what is going on. But now, with the advances of speech to text and AI technologies, we can analyze one of the most important pieces of selling. These insights can help to close the performance gap if we use the insights to change behavior through training and coaching. Steve Richard, interviewed by John Golden, discusses how to use conversational insights to improve sales.
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