The world was taken by surprise this year with a global health crisis and a widespread quarantine that sent all but the most essential workers home. Markets change constantly, and the situation is unpredictable and volatile. Considering all of this, if you’re in the insurance business it’s a good time to make some changes to your business model and marketing and turn a profit in these interesting times.
Instead of sitting at home looking at declining sales and wishing that everything could go back to normal, consider this might be the perfect time to pivot into the virtual insurance market, in which agents and brokers work from home in a more permanent fashion.
Going virtual opens up lots of opportunities: new markets far from your hometown and office, more and better candidates if you’re looking to hire, lower costs, and simplified operations…
If you’re only used to “the old way of doing things” change may be scary, but at times like these, the only way to survive and thrive is to adapt and evolve. The “old way” will not work in the current market. Accept that change is a part of life, and get ready to turn your business into its most successful version to date!
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